To ensure the energy for REFORMATION was as high online as it was in New York City this week, we teamed up with TUMBLR and some of their top bloggers to execute a fun portrait project in our new SoHo Flagship space. Featuring some of the freshest fashion bloggers, one of their most active on TUMBLR photographers and a host of one-of-a-kind REFORMATION clothes we shot some awesome imagery that captures the essence of REFORMATION and the diverse women who swear by our brand.

REFORMATION designers met with each blogger in the weeks preceding our SoHo opening event to design each a custom REFORMATION piece made uniquely from high-end Vintage garments. In typical REFORMATION fashion, we chopped up each garment to make them REF SEXY and tailored each look to the personality and body of the individual blogger.

On opening night, we paired fashion photographer (and TUMBLR addict) Shawn Brackbill, with bloggers Giza Lagarce, Rachel Schwartzmann, Elizabeth Kott, and Kristin Reiter  to capture their unique personalities in their one-of-a-kind REFORMATION outfits.

Here’s a few teaser shots to get you excited. Stay tuned for individual posts of each blogger and their outfits in detail.